Newly Registered Charity: 1190754
Update: August 2020

Goodwill in action to prevent suicide CIO is a newly registered charity based in Devon UK.
Our ultimate aim is to offer support in a therapeutic nonmedical respite centre based on a farm within a rural environment.

Our service is inspired by the Maytree centre in London.

We hope to provide non-judgemental, safe space encouraging compassionate and meaningful conversations. Therefore individuals to have hope and healing from within gain the insight and tool, necessary to support themselves in the world again.

Goodwill in Action to Prevent Suicide CIO will also raise funds to deliver training and support for those with thoughts of suicide and those bereaved or affected by suicide.

We will do this through commissioning ideas and services in collaboration, connection with people and organisations, that support a vision of a world freer from Suicide and it causes.

We look forward to your support, our journeying together, and introducing you to our new website.

Other Funding

The other funding will come from private individuals and a loan finance/mortgage. We seek to have at least 5-7 private dwellings - owned and rented - to buy 6+ acres of fields to be rewilded.

We will aim to share resources and the planting on the land and generate income from glamping, retreats, rentals and more.

We will also create spaces for:

> Animal husbandry
> Biodynamic farming and growing
> Office space & workshops

The latter will run enterprises in training and skilful craftsmanship in order to generate income for the charity and for the community.

Glamping Pod on a Farm

Some Inspiration

We have been particularly inspired by three places:

(1) The Maytree in London (this is residential) - see video below
(2) James's Place (non-residential) - see video below
(3) Pieta House in Ireland

We have had discussions with 2 of the 3 organisations and will be collaborating with them over the coming months. We are seeking to provide the best practice from these three organisations.

About The Team

Chukumeka Maxwell will act as an interim Volunteer Coordinator on behalf of the charity's trustees as well as being a link to raising funds and sharing the vision whilst we seek out to build a team. The team will include a CEO/Operational Manager, Administration & Fundraising members and we will be seeking to recruit more trustees soon.

There will also be a range of Collaborators, Partners, Sponsors, Supporters, Advisers, Patrons and Ambassadors to help with our mission as well as seeking at least 50-75 volunteers.

Finally, some other services might be commissioned or purchased from the Action To Prevent Suicide CIC organisation through a contract & service level agreement.

Meet Chukumeka

Interim Volunteer Coordinator on behalf of the charity's trustees as well as Founder & CEO of Action to Prevent Suicide CIC

Born in London, to African and Caribbean parents, Chukumeka's family emigrated back to Nigeria in 1965, after being in the Biafran civil war he was evacuated to the UK in 1967 as a refugee. He has have also lived in Jamaica and Belize. He schooled at St Michael’s Prep School in Kent and Christ’s Hospital Boarding school in the Sussex. He was privately fostered, living in Felixstowe Suffolk. On leaving school in 1979 he trained in Hotel industry working in 5 star hotels and other venues. In 1986 he opened a delicatessen, which won the best new small business in Kingston in Surrey. In 1988, he expanded into an outside catering business called Tastefully Yours, which was the first Japanese and European outside catering company in the UK.

Retraining, as a holistic Deep Tissue massage therapist in 1991. He studied esoteric philosophy based on the science of the 7 rays of God. He was a volunteer probationary Christian-Buddhist Monk for 4 years. Retraining in 1999 and joining the ambulance service as an assistant paramedic in Slough in Berkshire, He resigned to attend university to read a BSc in Social work graduating in 2007 (2:1 Upper Division). He has been a Criminal Drugs support worker and a Quaker prison Chaplain.

From 2007-2017, he worked for the NHS as a Community Development Worker, Equality and diversity adviser and in Health promotion as a trainer and Health Improvement Specialist. He has co-authored a chapter in a book aimed at GP’s working with mental health (Psychiatry) across different cultures. He is a registered independent HCPC registered Social Worker and a member of the British association of social workers (MBASW).

He is a part-time lecturer at the University of Plymouth, a mentor and a registered deep tissue massage therapist. He is a suicide prevention trainer specialising in Applied Suicide Intervention Skills Trainer (ASIST) and Safe Talk developed by LivingWorks Education. Orchid Community and Associates are organisers of T4T courses in Suicide prevention courses from Livingworks.

Chukumeka is a fellow of the Dartington School of Social Entrepreneurs and brings an energetic focus and a rich tapestry of years of varied lived experience to running Action To Prevent Suicide CIC, working collaboratively, with individuals and organisations. He wants to support all to be the best versions of ourselves, so that we love all kingdoms nature and life joyfully with goodwill in action in service and wellbeing.

List of Trustees

The list of Trustees follows and more trustees will be recruited soon:

> Andy Johnson
> Belinda Seaward
> John Woolner
> Derek O'Toole
> Sara Jayne

Glamping Pod on a Farm

Meet Andy Johnson

Chair of Trustees

Andy is an experienced former Senior Police Officer with a demonstrated history of achieving results across the Corporate and Public Sector in the UK, Europe, Africa and the Middle East. My passion is for helping and protecting vulnerable people and communities. He is a skilled negotiator in Hostage and Crisis Intervention and hold a MSc in criminology focused in Community Safety from the University of Leicester.

Meet Belinda Seaward


Belinda lost a close friend to suicide and has given a TEDx talk about her experience. She is a director of Horsemanship for Health UK, a Newton Abbot Community Interest Company that offers equine-guided education, health and well-being courses to support people through mental health challenges. Belinda is a qualified teacher with a degree in Philosophy and Psychology. She has 20 years of teaching, mentoring and facilitating experience. As well as teaching adult groups, she coaches young people in schools. She is trained in suicide first aid with ASIST.

Meet John Woolner


In 2000, John qualified with an MSc in systemic psychotherapy, with a distinction for clinical practice. He continues to run a private practice, lecture on the MA and BA Social work programmes at Plymouth University, lecture for the Frontline Social work programme, is a specialist lay member sitting for the Mental Health Review Tribunal service and in practice part-time as a systemic psychotherapist with the NHS in adult mental health.

For the last eighteen years he has been delivering training in systemic theory and practice. This has included training for Relate counsellors, Frontline social work practitioners, junior doctors/psychiatrists, child protection social workers on behalf of the Institute of Family Therapy, and to consultant social workers in local authorities across the UK, adopting the ‘Reclaiming Social Work’ model, on behalf of Morning Lane Associates.

He is very enthusiastic about systems theory as it applies to human relationships, and to exploring interventions that bring about lasting change at the level of meaning and understanding. He considers delivering training to be a two-way process. Learning from each other. Having supervised and provided training for, and facilitated away days for, various organisations – such as Relate, Action against Domestic Violence and Abuse, Force Cancer charity and Family Matters. He has also delivered workshops in creative writing in psychiatric hospitals.

Meet Derek O'Toole


Derek has served as the Mental Health Commissioning Manager, (South Devon and Torbay CCG) Derek O’Toole LL Masters in Mental Health Law has nearly thirty years’ experience of working within mental health working within both statutory and independent management sectors including the NHS, management consultancy and the Department of Health. He is currently undertaking the role as the strategic commissioning lead for mental health services in South Devon and Torbay and has a strategic role within the STP mental health work stream.

Derek has received national recognition for his work within mental health and the prison service, an e-government national award (2011) and Governmental Minister (Paul Burstow 2011) statements of recognition for the programme’s achievements. Most recent acknowledgement from Norman Lamb (2014) highlighting the work on pre-crisis support and acute care pathway redesign in South Devon and Torbay as being an example of modern innovative practice in commissioning.

Meet Sara Jayne


I lost my husband Murray to suicide in 2017. After 36 years together. He was my rock, my soul mate and I adored him. I had never really been an adult without him in my life. My life has been devastated and for a while, I lost all sense of purpose and identity. It has been a long and difficult journey to start to live again but in order to do that, I first had to try to find answers about why this happened to our family and how we could have prevented it. I discovered the awful reality of how many other families, like mine, are affected by suicide and began to make sense of how suicide affects even the strongest, most loved people with everything to live for.

Through counselling and the help and support of some amazing friends, I have come through some very dark times and come to understand that there is a lot that needs to be done and can be done to reach people who have lost their way, are vulnerable or lost hope. I am planning on becoming a trainer for Safe Talk and Assist courses and using my experience to help anyone else affected by suicide.

My full time job is as a freelance vision mixer in television. I have worked across all genres of TV production over the last 30 years and have been lucky enough to have an exciting and fulfilling career which has taken me all over the world.

I have 2 amazing adult children. I love yoga, painting, walking & I plan to learn to sail next year.

List of Advisors

The list of Advisors follows and will grow as necessary:

> Laurie Trounce
> Chris Lorimer

Glamping Pod on a Farm

Meet Laurie Trounce


A South West law firm has recently provided pro-bono legal advice to a Devon-based suicide prevention CIC, to help tackle the crisis across Devon, the South West and further afield. Stephens Scown was approached by Chukumeka Maxwell, CEO of Action To Prevent Suicide CIC, who informed Partner Laurie Trounce and Solicitor Olivia Miller about the scale of the problem across the South West. Suicide remains the biggest killer of young people and particularly men under the age of fifty, but alarmingly two-thirds of victims do not seek support from their GP or health professional. Action To Prevent Suicide’s aim is to train and work in collaborative partnerships, by supporting the establishment of networks of ‘suicide alert helpers’ who offer non-medical interventions to people with thoughts of suicide. Laurie saw a clear overlap with Action To Prevent Suicide’s work and the ethos of Stephens Scown:

"I saw that there were a number of synergies between our two companies, as we have signed the Mindful Employer Charter and are working to promote positive mental health and increase our awareness of mental health issues across our offices."

As a Partner at Stephen Scown Law Firm, Laurie decided to offer pro-bono support to Action To Prevent Suicide CIC off the back of this meeting, and soon got to work in helping the company with some freely-provided legal advice.

"Olivia and I supported Action To Prevent Suicide CIC by looking at its governance and structuring arrangements, in addition to conducting an options appraisal which looked at ways to help the organisation to grow and access a wider variety of funding options."

Meet Chris Lorimer


Chris is a senior adviser for Action To Prevent Suicide CIC. He has 15 years in commercial banking, including as Corporate Director and Head of Operational Excellence, Barclays 8 years in Further Education as Deputy Principal, Bicton College, and Director of Marketing and External Relations, Exeter College.

Get in touch

For further information contact us using the details or form below. Thank you.

Tel: +44 (0)1803 226227
Mob: +44 (0)7528 241400

© Goodwill in Action To Prevent Suicide CIO. Charity Number: 1190754. All rights reserved.

Thank you

We will be in touch soon!